You need a better practice model.
Introducing the Private Pay Practice Mastermind, a 12-month practice-building partnership.
Apply for the Founding Cohort
You've done everything right.
Three cancellations this week. Another client graduated. You look at your calendar and wonder where your next private-pay client is coming from.
You've been here before, and it never stops being scary. You're a good therapist, and you've invested real time, money, and energy trying to grow your practice. But you still can't tell what's working and what's a waste of time.
So every quiet week ends with the same question: where is my next client coming from?
The more you do, the harder it gets.
So you go looking for the answer, and the internet has thousands of them. Post more. Post less. Start a podcast. Niche down. Run ads. Don't run ads. Focus on SEO. SEO is dead anyway.
Every new tactic promises to be the one that finally works. Instead, it becomes one more thing to manage, and one more reason to second-guess the last thing you tried. So you end up busier, more overwhelmed, and no closer to knowing what actually works.
You were never short on advice. The hardest part was never knowing whether you were getting closer, or just getting busier.
We set my income goal of $10,000 per month and within two months, I hit that goal. And every month since, four months in a row. And I'm only seeing about 15 clients a week.
When Emily started, she had no idea how to market her practice and was scared to raise her fees, sure that clients wouldn't pay what she wanted to charge. We set a clear income goal and built the strategy to reach it. Within two months she hit it, and she has held it every month since.
How the Mastermind works.
A better practice model, in three parts.
Insight
Know what's working, what's not, and where to focus next. Stop guessing and start making decisions based on what's actually happening inside your practice.
Right now you can't tell what's working, so every choice feels like a guess. Insight means you can look at your practice and know what's worth your time, what isn't, what to charge, and why a client picks you. The guessing stops.
Engineering
Build your practice around the clients, caseload, and life you actually want, instead of copying someone else's blueprint.
We start with the result you're after and design backward to get there, instead of copying what worked for someone whose practice looks nothing like yours.
Leadership
Lead your practice instead of reacting to it. When referrals slow down or the market changes, you'll know how to respond without starting over.
The economy shifts. AI changes the rules. A referral source dries up. Instead of panicking and overhauling everything, you read what's actually happening and make one strategic move.
Now I feel like I'm equipped with not only the confidence to do things, but the knowledge. It's very intentional. It's very focused. It's real-world stuff I can apply right now.
Kaila had hired a marketing company that didn't understand therapy, and every idea felt like they were selling shoes, not the deep work therapy really is. In the Mastermind, she started with her practice instead, and she has gone from interviewing marketing companies to interviewing clinicians.
Inside the Mastermind.
You don't need another course. You need a partner who knows your practice.
Teaching
Weekly trainings and practice-building frameworks you can put to work right away.
Coaching
Weekly group coaching and unlimited private 1:1s, whenever a call can't wait.
Consulting
Daily access, plus weekly reviews of your website, your messaging, and your marketing.
Community
A private room of thoughtful therapists building their practices right alongside you.
Let's make sure this is the right fit.
This is for you if...
- ✓You're a good therapist, but your caseload still feels unpredictable.
- ✓You've invested in marketing and still can't tell what's actually working.
- ✓You want expert guidance, not another collection of tactics.
- ✓You're ready to build a practice instead of constantly trying to fix one.
- ✓You'd rather have one trusted partner than ten different opinions.
This isn't for you if...
- ✕You're looking for a quick marketing hack.
- ✕You want a blueprint you can copy.
- ✕You want someone else to build your practice for you.
- ✕You're brand new to private practice and need the basics.
- ✕You'd rather keep looking for the perfect shortcut than build the right practice.
I built my practice the hard way, so you don't have to.
Unlike most people who teach therapists how to build a private-pay practice, I still run one.
I'm Valery Krieg, a Licensed Clinical Social Worker, couples therapist, and group practice owner. I still see clients every week, I still test ideas inside my own practice, and I still make the same business decisions you're making.
When I opened my practice in 2017, I charged $80 per session and spent a lot of time waiting for the phone to ring. Like many therapists, I tried the tactics everyone else recommended. What changed everything wasn't another marketing strategy. It was building a better practice.
Today I help therapists do the same, not by giving them another blueprint, but by helping them build a practice that fits their strengths, their goals, and today's market.
It starts with a conversation, not a checkout.
Apply
Complete a short application. It takes a few minutes, with no obligation.
Schedule Your Strategy Call
We'll spend 30 minutes talking about your practice, where you're stuck, and where you're trying to go.
Decide Together
If we both believe the Mastermind is the right fit, I'll invite you to join. If not, I'll tell you.
The best part is having access to Valery's brain. I wouldn't know what to do without her support and step-by-step feedback.
Cris had built an entire marketing machine and still couldn't say where her next client was coming from. She reached out when it started creeping into her work in the therapy room. Four new inquiries in a month, three now consistent private-pay clients.
FAQs
Is this a marketing course?
No. You'll absolutely improve your marketing. But marketing isn't what we're building. We're building a better practice, and your marketing becomes stronger because your practice is stronger.
How much time does it take?
It's built for working therapists. The trainings, coaching, and reviews are there when you need them, and the private access means you get help at the pace of your real decisions, not a curriculum you fall behind on.
Why 12 months?
Because great practices aren't built in a weekend. Over a year, you'll make hundreds of decisions. I'm there to help you make the important ones well.
I've bought programs before. Why is this different?
Because this isn't information. It's a partnership. You'll get strategy, personalized feedback, and ongoing guidance built around your practice, not a generic blueprint.
What if I'm already full?
Many of our members join with full caseloads. They come because they want more consistency, higher fees, better systems, or a practice that's prepared for what's next.
You need a better practice model.
If you're ready to build a practice that's stronger, more predictable, and designed to grow with you, I'd love to meet you.
Try it for two weeks, and if it's not the right fit, I'll refund every dollar.
Get inside, look around, and start the work. If you don't believe it's right for you, just email me. No questions asked, and no hard feelings.
P.S. If you skipped to the bottom, here's the part that matters: a half-full calendar isn't a marketing problem. It's not knowing what's actually working in your practice. That's what we build together, over a full year. And it starts with a conversation, not a checkout.